We’re living in a world where the consumer is sophisticated. They want relevant advertising, offered to them at the right time in the right place. What consumers dislike is generic advertising, the kind with big reach and big splash. That’s the beauty of digital-place based advertising: Because the screens are digital and place-based they offer more addressable and therefore relevant advertising to consumers.Advertising Age
The new 21” RedPost/Sign…now in Poster format! There will actually be a screen in it, of course.
There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons.Yikes. Via Business Insider
Many of you are already enmeshed in local design activism. But do we see our work as designers as a form of community service? If not, I think we should. Think of programs and service delivery models like soup kitchens, Americorps, trash pick-up days. These models, more than global humanitarian work, are most relevant for designers looking to work locally.Good + You
Entrepreneurship determines which neighborhoods will thrive and which will stagnate in this century.
