Tumblr (3.0; @obsessivelyhuman)http://obsessivelyhuman.com/“We’re living in a world where the consumer is sophisticated. They want relevant advertising, offered to them at the right time in the right place. What consumers dislike is generic advertising, the kind with big reach and big splash. That’s the beauty of digital-place based advertising: Because the screens are digital and place-based they offer more addressable and therefore relevant advertising to consumers.”<br/><br/> - <em><a href="http://adage.com/article/media/frey-named-ceo-digital-place-based-advertising-association/241594/?qwr=FullSite">Advertising Age</a></em>http://obsessivelyhuman.com/post/51035959856http://obsessivelyhuman.com/post/51035959856Tue, 21 May 2013 21:42:20 -0400<img src="http://25.media.tumblr.com/3c43420fbddeaee64fed88c6c69d187c/tumblr_mn3v5gYMm51r43gwuo1_500.jpg"/><br/><br/><p>The new 21” RedPost/Sign…now in Poster format! There will actually be a screen in it, of course.</p>http://obsessivelyhuman.com/post/50914510859http://obsessivelyhuman.com/post/50914510859Mon, 20 May 2013 12:29:40 -0400“There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons.”<br/><br/> - <em>Yikes. Via <a href="http://www.businessinsider.com/inside-the-madness-of-tv-upfronts-2013-5#ixzz2TI3WKo9E">Business Insider</a></em>http://obsessivelyhuman.com/post/50430700666http://obsessivelyhuman.com/post/50430700666Tue, 14 May 2013 13:46:43 -0400<img src="http://24.media.tumblr.com/3949eb5c6c55d60f519f1f06b65011cb/tumblr_mm8q26TGIk1r43gwuo1_500.png"/><br/><br/><p>The brand new iPhone app is now live — check it out in the <a href="https://itunes.apple.com/us/app/redpost/id636953157?ls=1&mt=8">Apple App Store</a>.</p>http://obsessivelyhuman.com/post/49535458904http://obsessivelyhuman.com/post/49535458904Fri, 03 May 2013 16:54:06 -0400<img src="http://24.media.tumblr.com/9c7e1b3d9dec74c24954ac39770976bd/tumblr_mlrtdg5ROg1r43gwuo1_500.jpg"/><br/><br/><p>Be there!</p>http://obsessivelyhuman.com/post/48784905821http://obsessivelyhuman.com/post/48784905821Wed, 24 Apr 2013 13:46:28 -0400“Many of you are already enmeshed in local design activism. But do we see our work as designers as a form of community service? If not, I think we should. Think of programs and service delivery models like soup kitchens, Americorps, trash pick-up days. These models, more than global humanitarian work, are most relevant for designers looking to work locally.”<br/><br/> - <em><a href="http://www.good.is/posts/social-designers-why-our-own-neighborhoods-need-us-as-much-as-sub-saharan-africa/">Good + You</a></em>http://obsessivelyhuman.com/post/47486362040http://obsessivelyhuman.com/post/47486362040Mon, 08 Apr 2013 18:10:21 -0400<img src="http://25.media.tumblr.com/1ba43117a200907790104d162dfe0c73/tumblr_mksemrh4fn1r43gwuo1_500.jpg"/><br/><br/><p>Our newest location in Goshen: <a href="http://www.maplecitymarket.com">Maple City Market</a></p>http://obsessivelyhuman.com/post/47193694962http://obsessivelyhuman.com/post/47193694962Fri, 05 Apr 2013 10:52:03 -0400<iframe width="400" height="300" src="http://www.youtube.com/embed/zXD5vt0xhyI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Entrepreneurship determines which neighborhoods will thrive and which will stagnate in this century.</p>http://obsessivelyhuman.com/post/47025808009http://obsessivelyhuman.com/post/47025808009Wed, 03 Apr 2013 11:16:35 -0400<img src="http://24.media.tumblr.com/f6fd7ce966df05a23db58c623bf216ac/tumblr_mkn08gfz7d1r43gwuo1_400.jpg"/><br/><br/><p>Our first batch of new RedPost Signs ship today. Thinner lighter cheaper better built.</p>http://obsessivelyhuman.com/post/46944978075http://obsessivelyhuman.com/post/46944978075Tue, 02 Apr 2013 12:53:04 -0400<img src="http://24.media.tumblr.com/4af7eed072c6a39842bd717cb57beb9c/tumblr_mkduyr1NOQ1r43gwuo1_500.jpg"/><br/><br/><p>Our new conference room white board: tempered glass, walnut rails. Beautiful.</p>http://obsessivelyhuman.com/post/46520570134http://obsessivelyhuman.com/post/46520570134Thu, 28 Mar 2013 14:20:51 -0400<img src="http://25.media.tumblr.com/f46860c2c9b1ca36a12b755469e7d199/tumblr_mjxl6aIRPT1r43gwuo1_500.jpg"/><br/><br/><p>First newspapers, now magazines. <a href="http://www.businessinsider.com/chart-of-the-day-where-the-money-is-going-in-the-media-business-2013-3?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=SAI%20Chart%20Of%20The%20Day&utm_campaign=SAI_COTD_031913">Ouch</a>!</p>http://obsessivelyhuman.com/post/45791763800http://obsessivelyhuman.com/post/45791763800Tue, 19 Mar 2013 19:27:46 -0400<img src="http://24.media.tumblr.com/d6fae6defc774f738e44d1bb3b9bb0a3/tumblr_mjilz2tr8V1r43gwuo1_500.jpg"/><br/><br/><p>Anyone still wondering why newspapers are dying?</p>http://obsessivelyhuman.com/post/45134424043http://obsessivelyhuman.com/post/45134424043Mon, 11 Mar 2013 17:21:02 -0400“The truth is, hyperlocal marketing is an area that is still in the formation stage — think protozoans crawling out of the primordial seas. Startups are coming and going as ideas and business models are formed, tried, and found to succeed or fail.”<br/><br/> - <em><a href="http://www.ubmfuturecities.com/author.asp?doc_id=524477&f_src=UBMFutureCities_theurbanizer">Hyperlocal Lives Up to Being Hyper</a>, Mary Jander, Future Cities</em>http://obsessivelyhuman.com/post/44501848123http://obsessivelyhuman.com/post/44501848123Sun, 03 Mar 2013 19:46:41 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/WMdelzHpRB8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>TicTac’s gone full augmented reality. Let’s see how it impacts their sales.</p>http://obsessivelyhuman.com/post/43894671148http://obsessivelyhuman.com/post/43894671148Sun, 24 Feb 2013 10:21:04 -0500<img src="http://24.media.tumblr.com/844c69b403479bf98a4975cb2425572c/tumblr_miiw1g2e7n1r43gwuo1_500.png"/><br/><br/><p>Coffee shop density map of NYC <a href="http://www.nycedc.com/blog-entry/coffee-and-tea-new-york-city#.URl1n7D19kg.twitter">from the NYCEDC</a>. Is there a correlation with innovation?</p>http://obsessivelyhuman.com/post/43565416115http://obsessivelyhuman.com/post/43565416115Wed, 20 Feb 2013 09:24:52 -0500<img src="http://25.media.tumblr.com/dce2e3dbaf4beec182d00fe27557a666/tumblr_mi9po4fD2U1r43gwuo1_400.png"/><br/><br/><p>Why is out-of-home advertising so important? According to <a href="http://www.pmdpromo.com/you-cant-tweet-word-of-mouth-how-to-get-it/">PMD Promotion’s most recent blog post</a>, only 7% of word-of-mouth conversations happen online. </p>http://obsessivelyhuman.com/post/43150586427http://obsessivelyhuman.com/post/43150586427Fri, 15 Feb 2013 10:28:51 -0500“The future of advertising lies not in ads as we’ve known them, but in helping all those people on all those elevators get stuff done, or entertaining them. The companies and people that understand content, and utility, will be the ones to thrive.”<br/><br/> - <em><a href="http://blogs.hbr.org/cs/2013/02/stop_selling_ads_and_do_someth.html">Stop Selling Ads and Do Something Useful</a> in the Harvard Business Review</em>http://obsessivelyhuman.com/post/43031797813http://obsessivelyhuman.com/post/43031797813Wed, 13 Feb 2013 17:59:03 -0500<img src="http://25.media.tumblr.com/0593cd5179cf4322e1721561686cedd7/tumblr_mi6iopqopq1r43gwuo1_500.png"/><br/><br/><p>Super geeky: There’s a pint of beer in my terminal. Thanks Homebrew, nice touch.</p>http://obsessivelyhuman.com/post/43027674986http://obsessivelyhuman.com/post/43027674986Wed, 13 Feb 2013 17:05:13 -0500“And so we think that the model flipped to a model where, today, where the most interesting and advanced new technology now comes out for the consumer first. And then small businesses start to use it. And then medium-size businesses start to use it, and then large businesses start to use it, and then eventually the government starts to use it. But this is a complete change from the way it has always worked.”<br/><br/> - <em><a href="http://techcrunch.com/2013/01/27/marc-andreessen-on-the-future-of-the-enterprise/">Marc Andreessen On The Future Of Enterprise</a></em>http://obsessivelyhuman.com/post/42842047186http://obsessivelyhuman.com/post/42842047186Mon, 11 Feb 2013 09:27:40 -0500<img src="http://25.media.tumblr.com/d6a4163e2c75c9d04d3459612cd0052c/tumblr_mhtfxnuoRF1r43gwuo1_500.jpg"/><br/><br/><p>Walnut detail on our new conference room table, courtesy of <a href="http://www.etsy.com/shop/travisyutzy">Travis Yutzy</a>.</p>http://obsessivelyhuman.com/post/42447267079http://obsessivelyhuman.com/post/42447267079Wed, 06 Feb 2013 15:36:59 -0500